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Building great products that people use, want, and adore is not an easy feat. You balance customer needs, your team’s production capabilities, and also the business’ growth. Join our 12-week remote, flexible, and interactive product career accelerator to learn it from the ground up. Vetted by experts from the industry, you will be accompanied by an inspiring group of women who are on the same journey as you. World-class curriculum, 1:1 and group coaching sessions, and access to community are just a few of the perks.
Sounds fascinating? Hop in!
20+ hours of Video Content
6 Modules and 40+ Lessons
12 weeks of Blended Learning
20+ Action-packed Coursework, Deliverables, and Quizzes
3+ Peer-to-peer Live Networking Sessions 1:1 or Group Coaching
Masterclasses from Experts
Workshops, Webinars, and much more…
Faiza Yousuf is a software engineer with over 12 years of experience in Product Development and has been a serial founder focusing on initiatives related to gender inclusion and access to tech education. She founded WomenInTechPK, cofounded CodeGirls, and is a co-founder of CaterpillHERs.
She is currently leading the Product Development wing at Genetech Solutions and has built Product courses for Thinkful and SkillSoft
Ifrah Waqar is a technology enthusiast with over 10 years of experience in launching and growing businesses. She is a strategic thinker with a proven track record in delivering smart solutions that have helped her clients achieve desired outcomes.
Ifrah is currently the VP – Product, Communications & Delivery at 360° Digital Marketing LLC.
Written, recorded, and vetted by our network of coaches and instructors, our curriculum is primed to upskill your career in product management. It is not JUST focused on experienced product managers who want to level up and freshen up their concepts, rather it’s designed for all aspiring product managers who want to pivot or kickstart their work in the field.
Module 1: Introduction to Product Management
In this module, we will cover the basics of Product Management, from rules and responsibilities to functions and the life cycle. We will talk about stakeholder management, different business models, pricing strategies, and an insightful look into product strategy. The module also covers the PM mindset so that you can evaluate and align yourself to a career in Product Management.
Module 2: Technology Fundamentals in Product Development
Product Managers don’t write code, but they need to know how technology is used to build products to solve real-world problems. In this module, we will discuss technology architecture, web, and mobile technologies, cloud platforms, APIs, and microservices. We will also talk about user interface design and user experience. The module will give you the understanding and vocabulary to hold a productive conversation with your engineering teams.
Module 3: Product-Market Fit and Customer Development
Building a product without considering customer discovery and achieving product-market fit wastes time, money, and talent. In this module, we will tackle product-market fit and customer discovery, which includes an in-depth look into Design Sprints, Competitive Analysis, Funnels, and ways to collect and utilize user data and feedback. You will also learn about cognitive biases and how they impact a Product Manager’s judgment and decision-making.
Module 4: Product Design and Development
Product Design and Development is an iterative process that requires in-depth knowledge of the user or customer as well as the technology and product processes. In this module, we will cover wireframes, user flows, journeys, and personas. We will also discuss the development processes, especially Scrum, and all its events and artifacts. The module also covers product testing and a deep dive into product roadmaps.
Module 5: Metrics, Measurements, and Estimations
We need to measure our product’s data to make better decisions. In this module, we will keep our focus on understanding what we need to measure and how to do that, including Metrics, KPIs, OKRs, Heatmaps, and Predictive Analytics. We will also look into segmentation and estimations and run experiments to see what lands better with the users so that we can make better data-driven decisions.
Module 6: Interviewing, Networking, and Way Forward
Product Management interviews are tough to crack and require rigorous preparation. The last module is all about preparing you for PM interviews and also getting you started on a life-long journey of upskilling and establishing yourself as a leader in the industry. We will talk about the behavioral traits of a fantastic Product Manager, and give you an interview preparation checklist so that you can track your progress and ace your upcoming interviews.
Because we don’t follow a one size fits all approach like courses and trust us, not everyone finishes the course after they purchase it. This accelerator takes you from A-Z in a blended learning fashion, giving you accountability and access to coaching that otherwise is unavailable.
No. Everyone goes through a selection process. This program is a good fit only for women who have a basic understanding of product management and are serious about making it their career path.
Yes, you must be aware of the basics of product management and have at least 0-1 year of experience in coordination or management roles.
On average, a participant will spend 5-7 hours per week to meet the requirements of the course.
Once the team reviews your application, we will get in touch with you for the next steps in around 2 weeks.
We only provide dynamic pricing for women based in Pakistan i.e, PKR 34,999. All participants based outside of Pakistan pay USD 249.
We accept bank transfers, wire transfers, and Paypal from all countries.
No one fails the accelerator but to be eligible for a certificate of completion, all your deliverables must be submitted and approved by the instructors.
Yes, and not just ordinary certificates. We release smart certificates issued on the credential cloud secured by hedera’s hashgraph decentralization technology, that bulletproofs your certificates and greatly increases the reputation of your achievement.
Absolutely! After graduating from the program, you will forever be in our hearts and our alum community!
Always feel free to email at firstname.lastname@example.org
If you have further questions, book a time on our team’s calendar at https://calendly.com/caterpillhers/15min
We are always looking for courageous entrepreneurs, mentors and discovery partners. Reach out at email@example.com to know more.