Written, recorded, and vetted by our network of coaches and instructors, our curriculum is primed to upskill your career in product management. It is not JUST focused on experienced product managers who want to level up and freshen up their concepts, rather it’s designed for all aspiring product managers who want to pivot or kickstart their work in the field.

Module 1: Introduction to Product Management

In this module, we will cover the basics of Product Management, from rules and responsibilities to functions and the life cycle. We will talk about stakeholder management, different business models, pricing strategies, and an insightful look into product strategy. The module also covers the PM mindset so that you can evaluate and align yourself to a career in Product Management.  

Module 2: Technology Fundamentals in Product Development

Product Managers don’t write code, but they need to know how technology is used to build products to solve real-world problems. In this module, we will discuss technology architecture, web, and mobile technologies, cloud platforms, APIs, and microservices. We will also talk about user interface design and user experience. The module will give you the understanding and vocabulary to hold a productive conversation with your engineering teams. 

Module 3: Product-Market Fit and Customer Development

Building a product without considering customer discovery and achieving product-market fit wastes time, money, and talent. In this module, we will tackle product-market fit and customer discovery, which includes an in-depth look into Design Sprints, Competitive Analysis, Funnels, and ways to collect and utilize user data and feedback. You will also learn about cognitive biases and how they impact a Product Manager’s judgment and decision-making. 

Module 4: Product Design and Development

Product Design and Development is an iterative process that requires in-depth knowledge of the user or customer as well as the technology and product processes. In this module, we will cover wireframes, user flows, journeys, and personas. We will also discuss the development processes, especially Scrum, and all its events and artifacts. The module also covers product testing and a deep dive into product roadmaps. 

Module 5: Metrics, Measurements, and Estimations

We need to measure our product’s data to make better decisions. In this module, we will keep our focus on understanding what we need to measure and how to do that, including Metrics, KPIs, OKRs, Heatmaps, and Predictive Analytics. We will also look into segmentation and estimations and run experiments to see what lands better with the users so that we can make better data-driven decisions. 

Module 6: Interviewing, Networking, and Way Forward

Product Management interviews are tough to crack and require rigorous preparation. The last module is all about preparing you for PM interviews and also getting you started on a life-long journey of upskilling and establishing yourself as a leader in the industry. We will talk about the behavioral traits of a fantastic Product Manager, and give you an interview preparation checklist so that you can track your progress and ace your upcoming interviews.